The Day of the Dead (Día de los Muertes) is a holiday that focuses on family and friends gathering to celebrate the lives of family and friends that have died. It is particularly observed in Mexico, where it has the quality of a national holiday. Similarly themed celebrations are held around the world.
Each culture and region has its own traditions; they often include special candies, pastries and drinks, shrines or offerings to the departed, and visits to their burial grounds.
Worldwide, celebrations almost always include a parade - which is where the idea for our fun run was born.